Its been a really good day for three shows that may have been facing cancellation soon.
The CW has decided to give the Sarah Michelle Gellar lead drama Ringer a full season pickup. Ringer debuted with an impressive 2.84 million viewers, (a hit by The CW’s standards), but in subsequent weeks ratings have fell off a little bit. This is most likely due to the tough competition it faces on Tuesday nights at 9.p.m (NCIS: Los Angeles, New Girl and Dancing With the Stars: Results Show – the last two targets the same women 18-34 demographic as Ringer). It doesn’t help that it has the low rated 90210 as a lead in. The CW got a vote of confidence in Ringer last night as the show delivered 1.7 million viewers. It’s audience grew from week-to-week, for the first time ever.
Whats even more surprising is that NBC has decided to buy 6 scripts each for two of its lagging dramas, the new drama Prime Suspect and the second season drama Harry’s Law. Both have been severely under performing for the network and many have been wondering what the next move would be for these two shows.
Prime Suspect airs on Thursday nights at 10p.m. and has been beaten every week by CBS’ The Mentalist and ABC’s Private Practice, only averaging 6.25 million viewers so far. Harry’s Law has the downhill battle of airing against three of the biggest shows on TV (ABC’s Modern Family, CBS’ Criminal Minds, and the last half hour of Fox’s The X-Factor) Wednesdays at 9p.m. Averaging 8.5 million viewers a week is the bright spot for Harry’s Law, the not so bright spot is the all important A18-49 demo, where it only pulls a 1.2 on a regular basis.
Ordering extra episodes puts NBC in a great position with these shows, it’s not committing to shoot the extra episodes, but if they decide to, the scripts will already be there so production to continue. Think of it as a big safety net for the network. NBC also doesn’t want to rush and cancel two more shows since The Playboy Club and Free Agents have already been axed from the schedule; more empty timeslots on their network is the last thing Bob Greenblatt wants for NBC at this moment.