NBC president of alternative programming Paul Teledgy announced that singer/actress Christina Milian will be joining the NBC’s super hit talent competition The Voice as the new Social Media Correspondent when the show returns in February. This will be the perfect chance to possibly re-ignite Milian’s stagnant movie and singing career while bringing in a legitimate artist in for the contestants to interact with.
The Voice took advantage of social media outlets like Twitter in a big way, targeting the adult 18-49 – who uses Twitter the most, by encouraging viewers to hashtag (#) their favorite coaches’ team.
The Voice took summer TV by storm by taking an old format for talent shows and adding new elements. The Voice distinguished itself from other singing competitions like American Idol and The X-Factor – which hadn’t premiered yet, by having current and well-known recording artist Cee-Lo Green, Adam Levine from Maroon 5, Christina Aguilera, and Blake Shelton be “coaches” and not just judges, mentoring the contestants each week. Another element that grabbed viewers’ attention immediately, the blind audition round. Unlike other shows where the judges can see what you look like while you audition, The Voice coaches had their backs to the contestants while they were auditioning, not to judge on their looks, but actually on their voice.
The Voice will return for its second season on NBC after The Super Bowl on Sunday, February 5th. It will then settle into its regular timeslot the next night, Mondays from 8-10p.m.