After weeks of steady ratings, Grimm has officially been picked up for a full season of 22 episodes. The Friday night drama has been on of the only success stories for NBC this season, and the only one of the networks three new fall dramas to be picked up for a full season. NBC has already cancelled The Playboy Club and Prime Suspect. With the announced yesterday afternoon, NBC president Bob Greenblatt had this to say about Grimm:
“This series is turning the traditional procedural drama on its head and is attracting a loyal following for us on Friday nights. We love where its going creatively and we’re excited to deliver more episodes to our audience.”
Grimm defied all the odds when it premiered in October against stiff competition from Fox’s World Series coverage, and has continues to attract a steady number of viewers to the usually desolate NBC Friday nights. So far this season, Grimm has averaged 6.9 million viewers and a 2.3 rating in the 18-49 demo, outperforming Fox’s Fringe by a wide margins in all demos, and building on its lead-in Chuck by an average of 1 full rating point and gaining an average of 2 million viewers.
NBC is giving Grimm an extra vote of confidence by sampling the drama on Thursday night at 10p.m. on December 8th, in hopes of luring more eyeballs to the show.
Based off of stories of the Brothers Grimm, Grimm focuses on two homicide detectives (David Guintoli, David Hornsby) in modern-day Oregon as they try to prevent crimes that happen from supernatural forces. Det. Burkhardt (Guintoli) learns that he his a direct descendant of the Grimms, who used to hunt the supernatural forces, then he is forced to protect all of the soul in modern-day Oregon from the terrible storybook characters that have invaded the modern world.
Catch Grimm, Fridays at 9p.m. on NBC.