TV Ratings for Sunday, March 4th: “GCB” has a decent premiere; ABC wins the night overall

ABC had a pretty good Sunday night thanks to new episode of America’s Funniest Home Videos (8.04 million viewers, A18-49: 2.2) – a season high, Once Upon a Time (10.62 million viewers, A18-49: 3.4), Desperate Housewives (8.15 million viewers, A18-49: 2.5), and the series premiere of GCB (7.60 million viewers, A18-49: 2.2). Even though last nights premiere of GCB was the networks best 10p.m. rating for a series since October, it was down 29% compared to the premiere of Pan Am.

CBS fell behind ABC this week with new episodes of 60 Minutes (11.47 million viewers, A18-49: 1.6), The Amazing Race (10.37 million viewers, A18-49: 2.8), The Good Wife (10.37 million viewers, A18-49: 1.8) – its lowest ratings ever for an original episode, and CSI: Miami (10 million viewers, A18-49: 2.0).

Animation Domination helped Fox snag a third place finish with a repeat of Bob’s Burgers (2 million viewers, A18-49: 0.8), followed by new episodes of The Cleveland Show (3.16 million viewers, A18-49: 1.6), The Simpsons (5.17 million viewers, A18-49: 2.5), the season finale of Napoleon Dynamite (4.04 million viewers, A18-49: 2.0), and new episodes of Family Guy (5.33 million viewers, A18-49: 2.8), and American Dad (4.26 million viewers, A18-49: 2.1).

NBC took the slide down to fourth place with Dateline NBC at 7p.m. (5.09 million viewers, A18-49: 1.0), a one-hour The Celebrity Apprentice recap (3.77 million viewers, A18-49: 1.1), followed by a new, two-hour edition of The Celebrity Apprentice (6.64 million viewers, A18-49: 2.8).

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