Beyoncé is the epitome of a business woman. She parlayed what was supposedly an $8 million payout for headlining Coachella in 2018 into a $4 million payday with the caveat of having exclusive rights to her performance in the future. Thanks to her savvy negotiating skills, Homecoming: A Film by Beyoncé became a sensational documentary giving fans a behind-the-scenes look at Queen Bey on her road to becoming the first African American woman to headline at Coachella. According to Variety, Beyoncé sold the rights to the film to Netflix for a reported $20 million under a reported $60 million overall deal, and now Homecoming is set to become a major awards contender this season at the Emmys, Oscars and Grammys!
Let’s focus here on the Emmys. The Creative Arts Emmys will be handed out tonight in Los Angeles and Beyoncé’s Homecoming is up six Emmys this year: Outstanding Variety Special (pre-recorded), Outstanding Costumes for a Variety, Nonfiction, or Reality Programming, Outstanding Directing for a Variety Special, Outstanding Music Direction and Outstanding Writing for a Variety Special. Four of these awards – Variety Special, Directing, Writing and Music Direction – Mrs. Knowles-Carter is individually nominated.
Homecoming isn’t Beyoncé’s first rodeo at the Emmys. In 2016, her HBO special Lemonade garnered four nominations, including a Directing and Variety Special nomination in which Beyoncé was also individually nominated for, but came up empty handed. This year may be different for the singer. First off, Beyoncé has the powerhouse of Netflix on her side. Yes, Lemonade did air on HBO and dominated with Emmy nominations with 94 overall nominations, but in recent years Netflix has become known for their elaborate Emmy campaigns to get voters’ attention and who commands more attention that Beyonce?
Homecoming does have some heavy competition this year in the way of another music legend, Bruce Springsteen. Springsteen’s Springsteen on Broadway will go head-to-head with Beyoncé and Homecoming in the Outstanding Directing for a Variety Special and Outstanding Variety Special (pre-recorded) categories, but many pundits are predicting wins for Beyoncé in both categories.
If Beyonce wins Outstanding Directing for a Variety Special, this being her second nomination, she’ll be the first African-American woman do to so in the category, and one of only four African-American to be nominated for Directing anything at the Emmys. Ava DuVernay is also nominated once again (after being nominated in 2017 for 13th) for her amazing directing in When They See Us. There’s a strong possibly both women can make history this year! I can only hope the Television Academy rights their wrong from 2016 and doesn’t let Homecoming walk away empty-handed like Lemonade.
The Creative Arts Emmys take place Saturday, September 14th and Sunday, September 15th and the Microsoft Theater in Los Angeles and air Saturday, September 21st on FXX.